What is distribution marketing?

Distribution marketing is the way firms make their products and services available to consumers. Distribution in marketing is an element of the “place” category in the four P's of marketing. When many marketers consider place, they focus on where they promote products and services.

How do you develop a distribution channel strategy?

Developing a distribution channel strategy that effectively brings your products to your final customer involves understanding the difference between a direct channel and indirect channel, knowing the benefits and drawbacks of the various types of distribution channels and ultimately selecting the ones that resonate best with your brand.

What is place in marketing mix?

Place is where end consumers discover, purchase, and receive your product. The marketing mix applies to a single product, not an entire company or brand. What Does Place Mean In The Marketing Mix? What Is Distribution? What Is Distribution Strategy? What Is The Purpose Of A Distribution Strategy? Why Is A Distribution Strategy Important?